January 12, 2026 6 min read
Atle Lie McGrath & BRASS: Changing Alpine Ski Culture
World Cup skier Atle Lie McGrath discusses his partnership with BRASS Avalanche and the mission to bring snow safety education to the alpine racing community.
September 30, 2024 3 min read
Meet the Norwegian Alpine Ski Team
Introducing the world-class skiers who represent Norway in the 2024-2025 season.
January 12, 2024 6 min read
From 0 to 60 km/h in less than 3 seconds: How it feels to ski the legendary Streif, Kitzbühel
Norwegian and Canadian downhill racers explain why The Streif has become a pinnacle of alpine skiing achievement.
December 14, 2023 4 min read
Made for high performance alpine skiing: The World Cup Infinity Insulated Ski Jacket
As official clothing partner to the Norwegian Alpine Ski Team, we developed the World Cup Infinity Insulated Ski Jacket to keep the team warm from the lift to the mountaintop and all the way up until the moment that could define their career.
October 10, 2023 6 min read
The first hour | Preparing for success with Jesper Saltvik Pedersen
Learn why the first hour on the mountain is so important for the world champion.
August 22, 2022 3 min read
Becoming a Champion: Aleksander Aamodt Kilde and Team Telenor Alpine Norway
Even if ski racing is an individual sport, teamwork is essential for Aleksander Aamodt Kilde's success.
4 min read
World Cup Kvitfjell & Hafjell
Don't miss the opportunity to experience the fastest alpine racers competing at Kvitfjell and Hafjell.