The Next Level of Outdoor Gear: Professional Grade & Responsibly Made
March 10, 2022
2 min read
Our quest to develop responsibly made gear that also provides professional grade performance continues to evolve.
Launched in a single men’s ski jacket in Fall/Winter 2020, LIFA INFINITY PRO™ changed the world of hardshell jackets: for the first time, a durable shell jacket required no DWR reproofing. Both its production and maintenance resulted in a lower environmental impact. Since the launch, we’ve worked to make this technology available in more colors and styles, including mountain apparel and women’s styles. Aware of the limitations in terms of color and construction to maintain uncompromising durability, we spotted an opportunity that would pave the way for our second innovation, LIFA INFINITY™. These technologies are featured in select products this season. Learn more about the technologies behind the performance and see some of our favorite Infinity products.
Professional Grade Performance First
In the world of search and rescue, the professionals who save people’s lives need the right gear to do the job safely. Staying warm and dry isn't just about comfort, it can be a matter of life and death.
Therefore, as we worked to expand our sustainability initiatives to search and rescue gear, we knew we couldn't sacrifice performance; the stakes are too high. In the past, the technology to create responsible gear at a waterproof/breathable level suitable for search and rescue professionals did not exist.
Challenge accepted. We created LIFA INFINITY PRO™.
LIFA INFINITY PRO™ and LIFA INFINITY™
THIS IS LIFA INFINITY PRO™
LIFA INFINITY PRO™ delivers long-lasting, responsible and professional grade performance without any added chemical treatments and with everlasting water repellent protection that never needs to be reproofed with chemical treatment. Using LIFA® , our proprietary lightweight and hydrophobic fiber, the fully waterproof/breathable membrane and durable water repellent performance are achieved without the use of chemicals. Combining the LIFA INFINITY™ membrane with 100% LIFA® hydrophobic face fabric, LIFA INFINITY PRO™ meets the extreme waterproofness and breathability of HELLY TECH® Professional construction.
THIS IS LIFA INFINITY™
SS21 marks the release of LIFA INFINITY™, also featuring the revolutionary waterproof/breathable LIFA INFINITY™ membrane, achieved without the use of chemicals. Still delivering the professional grade waterproof/breathability of HELLY TECH® Professional construction, LIFA INFINITY™ technology is differentiated from LIFA INFINITY PRO™ as it's constructed with a recycled face fabric and a PFC-free durable water repellent treatment.
Favorites featuring LIFA INFINITY PRO or LIFA INFINITY
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